RoboTalker is an excellent tool for
automating voice messaging
, and one of the best things about it is its reporting features. These features give businesses valuable insights into how well their automated campaigns are performing.
From tracking delivery rates to monitoring recipient engagement, RoboTalker’s analytics can help businesses fine-tune their messaging strategy and improve overall communication efficiency.
In this blog, we’ll explore the top reporting features in RoboTalker that you need to know about, including how they help you track performance and improve your campaigns.
1. Call Delivery Analytics
One of the most important metrics to track in RoboTalker is call delivery. This feature lets you know whether the automated messages were successfully delivered to recipients or not. RoboTalker provides real-time
reports on the status of every call, including:
-
Delivered: Calls that were successfully made.
-
Voicemail: Calls that went to voicemail.
-
Failed: Calls that could not be completed due to various issues, such as a wrong phone number or a busy line.
Having this data is essential for understanding how well your messages are reaching your target audience. For example, if you notice that many calls are going to voicemail, you might want to adjust the timing of your
campaigns or test different phone numbers to improve deliverability.
Visual Example:
|
Status
|
Number of Calls
|
Percentage
|
|
Delivered
|
1,500
|
85%
|
|
Voicemail
|
200
|
10%
|
|
Failed
|
50
|
5%
|
2. Engagement Tracking
RoboTalker doesn’t just track whether the call was delivered; it also helps track engagement
. Engagement refers to how recipients respond to the automated messages, such as whether they pick up the phone or listen to the entire message. This is important because it shows how much attention your message is
getting.
RoboTalker provides data on:
-
Answered calls: The number of people who answered and heard your message.
-
Message duration : The average time recipients listened to the call. A longer message duration generally indicates that recipients are more engaged with your content.
You can use this data to understand whether your messages are effective and if recipients are staying engaged throughout the call. If you notice that people are hanging up early, it could be a sign that the message
needs to be shorter or more compelling.
Visual Example:
|
Metric
|
Value
|
|
Calls Answered
|
1,400
|
|
Average Duration
|
1 minute 30 seconds
|
|
Calls Dropped
|
100
|
3. Response Analytics
Some campaigns may include interactive features
, such as prompts for recipients to press a button (e.g., “Press 1 to confirm,” or “Press 2 to reschedule”). RoboTalker tracks how many people respond to these prompts, giving you insight into how recipients are
interacting with your messages.
This feature is especially useful for businesses running customer feedback campaigns, appointment reminders, or surveys. By tracking responses, you can measure customer interest and take action if the response rates
are lower than expected.
Key Response Metrics:
-
Number of responses: Total responses to your prompts.
-
Response rate: The percentage of people who responded compared to those who received the message.
For example, if you send out appointment reminders and only a small percentage of recipients respond, you might consider improving the call script or adding more engaging incentives to get more replies.
Visual Example:
|
Metric
|
Value
|
|
Total Responses
|
300
|
|
Response Rate
|
25%
|
4. Campaign Performance Breakdown
RoboTalker provides comprehensive campaign performance reports, tracking the success of each campaign over time. These can be filtered by specific campaigns, dates, and recipient lists. This way, you can track how
many calls were made, how many were successfully delivered, and how much engagement each campaign achieved.
Having these performance reports in hand helps you measure the campaigns' effectiveness and decide when adjustments are needed for future operations. For instance, if it is a sale promotion and the engagement is low,
a script may need to change or incentives may need to change.
Key Metrics in Campaign Reports:
-
Calls made: The total number of calls initiated during the campaign.
-
Calls answered: How many recipients answered the call.
-
Engagement rate: Percentage of recipients who responded to the call or listened to the message.
Visual Example:
|
Campaign
|
Calls Made
|
Calls Answered
|
Engagement Rate
|
|
Appointment Reminder
|
1,000
|
800
|
80%
|
|
Payment Reminder
|
500
|
450
|
90%
|
|
Sales Promotion
|
700
|
400
|
57%
|
5. Geographical Analytics
RoboTalker enables businesses to trace where their recipients are based. This is useful when trying to target campaigns. It lets you see where most of your recipients are, then adjust your campaigns according to
regional preferences or time zones, so that your calls are made at optimal times and your messages better resonate with the intended audiences.
For instance, if you're conducting a campaign in a certain city, RoboTalker can tell you the number of calls made to the recipients in that particular region and how successful your campaign was there compared to
other areas. You can then adapt future campaigns for specific geographic regions and improve results.
Visual Example:
|
Region
|
Calls Made
|
Calls Answered
|
Engagement Rate
|
|
New York
|
200
|
180
|
90%
|
|
Los Angeles
|
150
|
120
|
80%
|
|
Chicago
|
100
|
80
|
70%
|
6. Real-Time Analytics Dashboard
The RoboTalker also offers you a real-time dashboard so you can see the progression of your campaigns in action. This will give you live updates on call statuses, engagement, responses, and much more so you can make
quick adjustments if something is not working according to plan.
For instance, if you are seeing that a specific campaign is performing poorly in real-time, you can make immediate adjustments to the message, change the call timing, or adjust the recipient list to improve the
results. This level of flexibility and control makes RoboTalker a powerful tool for businesses looking to fine-tune their campaigns as they progress.
Wrapping Up!
Reporting and analytics are very critical in understanding the performance of your automated voice campaigns using RoboTalker. These features include call delivery rates, geographical insights, and many more; all of
which are valuable in helping you refine your messaging strategy and improve engagement.
With real-time data, response tracking, and comprehensive campaign reports, RoboTalker empowers you to take control of your
messaging campaigns
and ensure that you are reaching your audience effectively.